digital focus
Amazon Marketing Agency
Get seen. Get sold.
Scale Amazon growth - predictably
We fix listings, content, and ads so your brand ranks higher, converts better, and grows consistently.
Not sure where to start? Get a free listing audit
some of the brands we have worked with
We have experience in helping brands grow on Amazon marketplaces in the USA, Canada, UK and Australia.
client testimonials
Hear from people we have helped.
See how our Amazon agency helps clients reach their full potential and solve their Amazon problems.
Andrew Lim - Global Marketplace Director, Lyres Spirits Co
"I had the pleasure of working directly with Sandeep at Digital Focus and he impressed me a great deal. His knowledge & dedication helped us improve our performance significantly.
During the course of working with him, we tripled our sales."
How We Grow Your Amazon Channel
1. DIAGNOSE
Audit demand, keywords, catalogue & ads to find quick wins
2. FIX & REBUILD
Listings, A+, Store, and ad architecture - done right
3. SCALE
Rank, ACoS/TACoS & creative tests via regular scorecards
expert amazon ads management
Turn ad spend into predictable sales.
We design, launch, and optimise Sponsored Products, Brands, and Display with clear ACOS/TACoS guardrails and weekly reporting.
What we do
Clean campaign architecture (research → launch → scale)
Keyword/ASIN targeting & negative sculpting
Weekly bid/budget tuning, day-parting, placement multipliers
Creative tests (incl. SB Video) to lift CTR/CVR
Promo alignment to push rank & revenue
Transparency: live KPI scorecard + change log
OUTCOME
Lower waste, steadier TACoS, stronger rank, more sales.
Amazon SEO & Listing Optimisation
Be discoverable. Convert better.We rebuild your listings and SEO to match how shoppers search and decide - so you win impressions, clicks, and conversions. Be discoverable. Convert better. We rebuild your listings and SEO to match how shoppers search and decide - so you win impressions, clicks, and conversions.
What we deliver
Keyword & competitor intelligence: Demand-sized keyword map per ASIN/variant; intent and seasonality covered.
Listing rebuilds: Titles, bullets, image briefs, A+ modules, backend search terms, category attributes/specialty fields, and variation logic.
Conversion lifts: Main image & title tests, benefit-led bullets, comparison tables, and mobile-first layouts.
Clean catalogue architecture: Correct browse nodes, variations, flat-file fixes, suppression prevention.
Tracking & iteration: Rank and CVR monitored weekly; updates logged and shipped on a schedule.
outcome
More impressions, higher CTR/CVR, stronger organic sales.
Brand Storefronts and A+ Content
Visuals that stop the scroll—and convert.
We design on-brand Amazon Stores, A+ pages, and image sets that lift CTR and CVR. We can work from your current photos or Instagram feed, or create new assets via structured briefs.
What we deliver
Amazon Brand Storefront: Clear navigation, collections, and bundles to move shoppers from browse → add-to-cart.
A+ / Enhanced Brand Content: Benefit-led story blocks, comparison charts, and proof elements—built mobile-first.
Brand Story: A consistent narrative that builds trust across SKUs.
Main Image Optimisation: Policy-compliant angles, badges, and framing to increase clicks.
OUTCOME
Higher CTR, stronger CVR, and a brand presence that stands out on page one.
Merchandising & Promotions
Shape demand on-page - deals, bundles, and badges that convert.We plan, launch, and optimise your promotions and catalogue merchandising so shoppers click, add to cart, and buy—while keeping TACoS and profitability in check.
What we deliver
Listing enhancements that sell: Titles, bullets, attributes, and comparison blocks that guide decisions.
Promo strategy & calendar: Coupons, discounts, event plans (e.g., Prime events), and lifecycle offers.
Virtual bundles & cross-sell: Lift AOV with smart bundles and Store modules.
Badges & deal hygiene: Policy-compliant assets that win attention on search and detail pages.
Catalogue care: Variations, browse nodes, flat-file fixes, suppression prevention.
outcome
More impressions, higher CTR/CVR, stronger organic sales.
Catalog Rescue & Compliance
Fix what’s broken. Prevent it from breaking again.
Amazon changes fast - and support can be hit-or-miss. We diagnose, repair, and harden your catalog so shoppers can find, trust, and buy your products.
What we fix (common scenarios)
Listing reinstatement / suppression: Build compliant Plans of Action, submit cases, escalate, and track through to resolution.
Variation & parentage repair: Correct merges/splits, rebuild with flat files, protect reviews and attributes.
Brand name changes & registry links: Align catalog with Brand Registry; unblock A+ and Store access.
Category, browse node & attribute errors: Correct taxonomy, specialty fields, and indexing gaps.
A+ / Store / creative rejections: Resolve policy flags, image/video issues, adult/hazmat triggers.
Pricing alerts & Buy Box suppression: High-price errors, min/max price logic, MAP guardrails.
Ad eligibility & “page not found”: Restore ad serve and detail page visibility.
Stranded / suppressed inventory & dimension disputes: Get stock selling and fees corrected.
OUTCOME
Faster reinstatements, cleaner variations, stable indexing - so revenue isn’t held hostage by catalog issues.
About Us
Digital Focus is a strategic growth consultancy that helps ambitious brands unlock new revenue opportunities.We specialise in:1. Scaling Australian and global product brands into the US, UK, EU, Canada, and Australia through Amazon marketplaces and e-commerce growth systems.2. Driving growth for service-led enterprises — including banks, tech firms, medical clinics, professional services, and B2B providers — using performance-driven digital systems that increase visibility, generate qualified leads, and accelerate customer acquisition.Selected Achievements:-> Scaled an Australian beverage start-up to USD $2M+ in annual Amazon USA sales within 24 months - supporting successful VC funding and retail expansion.-> Took an activewear brand from $0 to $1M+ annual run rate within 12 months via Amazon and direct-to-consumer strategy.-> Led global expansion for brands in non-alcoholic spirits, manuka honey, skincare, pet food, plant protein, premium footwear, and more.-> Revitalised growth for plateaued businesses by implementing performance marketing, marketing automation, and customer journey optimisation.-> Boosted lead generation and online visibility for a multi-location medical clinic using a combined strategy of UX, paid media, and social engagement.We offer fractional CMO/CXO leadership, strategic intensives, consulting and scalable growth systems tailored to each client’s stage and ambition.We are based in Melbourne, Australia.You can contact us here
Founder - sandeep baruah
We are led by Sandeep Baruah, an executive leader with 25+ years’ experience scaling businesses through digital marketing, business growth, product & AI strategy, and customer acquisition.Sandeep has led growth for companies ranging from start-ups ($0 to $2M in 24 months) to enterprise scale-ups (100X revenue over 10 years) across industries including banking, AI, e-commerce, advertising, education and professional services.His leadership spans both corporate (NAB, Sensis, [24]7.ai), academic (Monash University) and entrepreneurial settings. Sandeep brings a combination of commercial acumen, creativity, digital led growth, and strategic clarity - enabling businesses to grow predictably and profitably.Sandeep is an alumnus of the Harvard Business School & is currently the Executive Vice President of the Harvard Club of Victoria (volunteer role).
Contact
Please enter the details below to get in touch.
Solve An Amazon Issue
Tell us what’s broken or not working - we’ll look to diagnose and fix the root cause.
Send the details below and our troubleshooting specialists will respond within 1 business day (AEST).
Free Listing Audit
Better listings = better sales.
Share your ASIN and marketplace; our experts will send a simple action plan with quick wins to rank higher and convert more - free.
Thank you
Thank you for your query. We will aim to get back to you within the next few hours.
Privacy Policy
We have created this privacy statement in order to demonstrate our firm and continuing commitment to the privacy of personal information provided by those visiting and interacting with this web site. We hold the privacy of your personal information in the highest regard. The following discloses our information gathering and dissemination practices for this website.We recognise the importance of protecting your privacy and our policy is designed to assist you in understanding how we collect, use and safeguard the personal information you provide to us and to assist you in making informed decisions when using our site. This policy will be continuously assessed against new technologies, business practices and our customers’ needs.What Information Do We Collect?When you visit this web site you may provide us with two types of information: personal information you knowingly choose to disclose that is collected on an individual basis and Web site use information collected on an aggregate basis as you and others browse our Web site.Personal Information You Choose to ProvideRegistration InformationWhen you register for any of our products, services or newsletters you will provide us information about yourself.InformationIf you choose to avail of our services, you may need to give personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information:-Name-Email addressEmail InformationIf you choose to correspond with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.Web Site Use InformationSimilar to other commercial Web sites, our Web site utilizes a standard technology called “cookies” (see explanation below, “What Are Cookies?”) and web server log files to collect information about how our Web site is used. Information gathered through cookies and Web server logs may include the date and time of visits, the pages viewed, time spent at our Web site, and the Web sites visited just before and just after our Web site.How Do We Use the Information That You Provide to Us?Broadly speaking, we use personal information for purposes of administering our business activities, providing the products and services you requested, to process your payment, to monitor the use of the service, our marketing and promotional efforts and improve our content and service offerings, and customize our site’s content, layout, services and for other lawful purposes.These uses improve our site and better tailor it to meet your needs.Furthermore, such information may be shared with others on an aggregate basis. Personally identifiable information or business information will not be shared with parties except as required by law.Occasionally, we may also use the information we collect to notify you about important changes to our Website, new services, and special offers we think you will find valuable. You may notify us at any time if you do not wish to receive these offers by emailing us at the link provided on the newsletter.What Are Cookies?A cookie is a very small text document, which often includes an anonymous unique identifier. When you visit a Web site, that site’s computer asks your computer for permission to store this file in a part of your hard drive specifically designated for cookies. Each Web site can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a Web site to access the cookies it has already sent to you, not the cookies sent to you by other sites. Browsers are usually set to accept cookies. However, if you would prefer not to receive cookies, you may alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our site will not function as effectively when viewed by the users. A cookie cannot retrieve any other data from your hard drive or pass on computer viruses.How Do We Use Information We Collect from Cookies?As you visit and browse our Web site, the site uses cookies to differentiate you from other users. In some cases, we also use cookies to prevent you from having to log in more than is necessary for security. Cookies, in conjunction with our Web server’s log files, allow us to calculate the aggregate number of people visiting our Web site and which parts of the site are most popular.This helps us gather feedback to constantly improve our Web site and better serve our clients. Cookies do not allow us to gather any personal information about you and we do not intentionally store any personal information that your browser provided to us in your cookies.IP AddressesIP addresses are used by your computer every time you are connected to the Internet. Your IP address is a number that is used by computers on the network to identify your computer. IP addresses are automatically collected by our web server as part of demographic and profile data known as traffic data so that data (such as the Web pages you request) can be sent to you.Who we share your data withThe data processors we use for our business operations who process your data under our control include:– kit.com & GHL for email marketing campaigns– Google.com (analytics & advertising) who provide website tracking and statistical services– Facebook.com who track website visitorSharing your data with other 3rd partiesShould you register on this website to download any 3rd party content, we may pass your contact information to 3rd parties who either a) are partners of the event in question or b) are providers of the content you have downloaded. In the process of registering for an event or accessing content, you will be reminded of the fact that your data will be shared with named 3rd parties. We may also share your details under special circumstances such as when we believe in good faith that it is required by law.How long we keep your personal informationWe will keep your personal information until a period of 36 months has passed since you have engaged, clicked on, opened, or replied to one of our email communications.In certain circumstances, we have a statutory obligation to keep your personal information for a set period of time for example financial information (normally 6-7 years) for financial auditing purposes.How to keep your personal information up-to-dateIt’s important for both you and us that your personal information is correct. If you believe this not to be the case and you are registered on this website then please contact us and ask that we update your details. You can do this by submitting a support ticket at ourcontact pageHow you can find out about the information we hold about youYou have the right to request a copy of the information that we hold about you.If you would like a copy of some or all of your personal information, please email us using the contact details in this policy.We will get in contact to verify your identity and if we do hold information about you we will:– give you a description of it– tell you why we are holding it– let you have a concise and clear copy of the informationOur legal basis for processing your personal informationWhen we are communicating with you regarding products and services you may be interested in receiving from us or our partners in the future our basis for processing is our legitimate interest (as we are communicating with you in the context of your corporate activity and identity and not in relation to your private life we believe this to be reasonable and fair behaviour in the context of our audience. Of course you will always have the opportunity to object as detailed below).Asking us to suppress or remove your personal informationShould you wish to not receive information from us in future then you can quickly action this by clicking the unsubscribe link you will find on our marketing e-mails or by sending your details to [email protected] and we will quickly suppress your data.Should you further wish for us to remove your information entirely (and assuming we have no other obligation to keep it) then please let us know and we will do this – but we would encourage you to let us use it for suppression purposes only.What to do if you have a complaintIf you have a complaint please contact us using the contact information provided in this privacy policy so that we can address your request promptly.Sharing and Selling InformationWe do not share, sell, lend or lease any of the information that uniquely identify a subscriber (such as email addresses or personal details) with anyone except to the extent it is necessary to process transactions or provide services that you have requested.What About Legally Compelled Disclosure of Information?We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights. We may also disclose account information when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be violating ourTerms of Service or to protect the safety of our users and the Public.What About Other Web Sites Linked to Our Web Site?We are not responsible for the practices employed by Web sites linked to or from our Web site or the information or content contained therein. Often links to other Web sites are provided solely as pointers to information on topics that may be useful to the users of our Web site.Please remember that when you use a link to go from our Website to another web site, our Privacy Policy is no longer in effect.Your browsing and interaction on any other web site, including web sites, which have a link on our Website, is subject to that Web site’s own rules and policies. Please read over those rules and policies before proceeding.Your ConsentBy using our Web site you consent to our collection and use of your personal information as described in this Privacy Policy. We reserve the right to amend this privacy policy at any time with or without notice.Our Commitment To Data Security:Please note that your information will be stored and processed on our computers in the United States. The laws on holding personal data in the United States may be less stringent than the laws of your Country of residence or citizenship. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the information we collect online.Choice/Opt-In/Opt-OutThis site allows visitors to unsubscribe so that they will not receive future messages. After unsubscribing we will discontinue sending the particular messages as soon as technically feasible.Text Marketing and notifications:By entering your phone number in the checkout and initialising a purchase, subscribing via our subscription form or a keyword, you agree that we may send you text notifications (for your appointment, orders, including abandoned cart reminders) and text marketing offers.Text marketing messages will not exceed 30 messages a month.You acknowledge that consent is not a condition for any purchase.If you wish to unsubscribe from receiving text marketing messages and notifications reply with STOP to any mobile message sent from us or use the unsubscribe link we provided you with in any of our messages. You understand and agree that alternative methods of opting out, such as using alternative words or requests will not be accounted as a reasonable means of opting out.Message and data rates may apply.For any questions please text HELP
to the number you received the messages from. You can also contact us for more information. If you wish to opt out please follow the procedures above.”A Special Note About ChildrenChildren are not eligible to use our services unsupervised and we ask that children (under the age of 18) do not submit any personal information to us. If you are a minor, you can use this service only in conjunction with permission and guidance from your parents or guardians.Acquisition or Changes in OwnershipIn the event that the web site (or a substantial portion of its assets) is acquired, your information would be considered part of those assets, and may be part of those assets that are transferred.Policy ModificationsWe may change this Privacy Policy from time to time. If/when changes are made to this privacy policy, we will email users who have given us permission to do so. We will post any changes here, so be sure to check back periodically. However, please be assured that if the Privacy Policy changes in the future, we will not use the personal information you have submitted to us under this Privacy Policy in a manner that is materially inconsistent with this Privacy Policy, without your prior consent.This website is owned and operated by Digital Focus Pty Ltd., based in Melbourne, Australia.
Terms & Conditions
1. IntroductionWelcome to Digital FocusThis website is owned and operated by Digital Focus Pty Ltd., an Australian company based in Melbourne, Australia. By accessing this website, our programs, or related services, you agree to comply with and be bound by these Terms and Conditions.2. Intellectual Property
All content, course materials, branding, logos, website design, and resources provided are the exclusive property of Digital Focus Pty Ltd. and are protected by international copyright and intellectual property laws.You may not reproduce, distribute, modify, or exploit any content without explicit written permission from Digital Focus Pty Ltd.3. Program Participation
By enrolling in any paid or free program offered by Digital Focus, you agree:To complete payments (if applicable) as outlined during checkout. To use the materials for your personal or business development only. Not to resell, share, or distribute materials without permission.Access to course materials is provided on a personal, non-transferable basis.4. Refund PolicyWe offer a 14-day money-back guarantee on paid programs, subject to completed work and participation.After this period, all sales are final. No refunds will be granted beyond this refund guarantee window.5. DisclaimerDigital Focus Pty Ltd. provides education, tools, services and resources.Success depends on individual effort, market conditions, and other factors beyond our control. We make no guarantees of financial outcomes. Participation is at your own risk.6. Limitation of LiabilityTo the fullest extent permitted by law, Digital Focus Pty Ltd., it's officers, share holders, directors and employees shall not be liable for any indirect, incidental, consequential, or punitive damages arising out of your participation or use of our services.7. Modifications to TermsWe reserve the right to update these Terms at any time. Changes will be effective immediately upon posting on this page. It is your responsibility to review the Terms periodically.8. ContactIf you have any questions about these Terms & Conditions, please contact us at: 📩 Email: [email protected]Ownership Notice:Client logos shown for reference are copyrighted and owned by the respective owners. Branding of Digital Focus site are trademarks of Digital Focus Pty Ltd. All rights reserved.